About Finedujour: Where Fashion Meets Freedom

At Finedujour, we believe fashion should be a joyful adventure—bold, accessible, and guilt-free. Founded in 2018, our mission is to make fashion experimentation fun, affordable, and guilt-free. Inspired by the French phrase fin du jour—meaning “end of the day”—Finedujour crafts fast fashion leather bags that add a spark of style to every moment. Designed with American and European flair, our bags empower you to express yourself without compromise, all at prices that keep your wallet happy.

Our Story: A Dream Woven from Love

Finedujour is the brainchild of Emily Harper, an American designer with a passion for trend-setting fashion, and her husband, James Li, an overseas Chinese entrepreneur with a vision for innovation. Emily grew up in New York’s vibrant fashion scene, sketching designs inspired by the city’s blend of street style and runway glamour. She dreamed of creating leather bags that were both chic and affordable, but she refused to sacrifice ethics for style. James, raised in Shanghai and later settled in the U.S., brought a global perspective and an unwavering commitment to turning their shared vision into reality.

Their story began over late-night conversations in their Brooklyn apartment, where love and ambition collided. They envisioned a brand that celebrates individuality through fashion—bags that make you feel unstoppable, without the guilt of harming animals or the planet. Launching Finedujour in 2020 was no small feat. The global pandemic tested their resilience, with countless hours spent refining designs and sourcing ethical materials. But Emily and James’ shared passion kept them going. From sketching bold, European-inspired designs to building a brand from scratch, they poured their hearts into creating bags that bring joy to your everyday.

Why Finedujour?

We’re here to make your style journey exciting and effortless. Here’s what sets us apart:

  • Trend-Setting Designs: Inspired by the runways of New York, Paris, and Milan, our bags blend bold American and European styles with timeless appeal.
  • Affordable Luxury: We believe everyone deserves to shine. Our bags deliver runway-worthy looks at prices that fit your lifestyle.
  • Guilt-Free Fashion: Proudly fur-free, we use responsibly sourced genuine leather and premium vegan leather to align with ethical values. Explore our Fur-Free Policy.
  • Exceptional Quality: Every bag is crafted with care, offering durability and a luxurious feel that rivals high-end brands.
  • Celebrating You: Finedujour is about empowering you to experiment with fashion, guilt-free, every single day.

Our Materials, Your Choice

Transparency is at the heart of Finedujour. We offer two types of leather to suit your style and values:

  • Genuine Leather: Responsibly sourced for durability and classic sophistication, perfect for those who love timeless luxury.
  • Vegan Leather: High-quality, cruelty-free alternatives that deliver the same chic look without harming animals.

Every product is clearly labeled, so you can choose the bag that tells your story—whether it’s the rich texture of genuine leather or the ethical edge of vegan leather.

Join the Finedujour Community

Finedujour is more than a brand—it’s a movement for dreamers, trendsetters, and free spirits who love to play with fashion. Whether you’re rocking our sleek crossbodies, spacious totes, or bold clutches, you’re part of a community that values style, affordability, and purpose.

Discover your next favorite bag:

Got a question or want to share your Finedujour moment? Reach out to our team at [email protected]. Thank you for joining us—let’s make every day a stylish adventure!

Last updated: July 21, 2022

SEEMINGLY ELEGANT DESIGN

About our online store

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Our company history and facts

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Design & development process demonstration

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